Since I’ve started working at a sign shop, I haven’t had much of a chance to work on any kind of branding or print design. Both of which are kind of my roots. It’s what I enjoyed doing in school and it was what I was hoping I could do for work. Not that I don’t enjoy designing signs, but branding and print is what I like most and, and honestly, what I’m best at.
That’s why I got super excited when a customer, who’s starting up a restaurant, came to us about a complete branding package; logo, menus, signs, the whole works. I get to do an honest-to-god branding package for the first time. Needless to say, I’m pumped.
Here’s a little preview, I don’t want to show too much off yet since the restaurant doesn’t really even have any logos officially up (they’ll have a ‘Coming Soon’ banner up that we’re making sometime tomorrow). But this is what I worked on today; a drink menu. This is the style I immediately thought of when I heard the concept of their company; the colors, the style, everything. They have a few examples of stuff the guy’s brothers have done (apparently Mexican restaurants are a family business), but I actually went a complete different direction as what they have. The old ones had photos of drinks and I’ve always hated photos on menus, it always makes me think of Denny’s or other places that you wouldn’t exactly call “classy”. So instead, this is the direction I went, each different section of drink will have a glass/container that that drink comes in. I’m really really hoping they like the idea of it like I do.
The logo on there is the one I created that they have already approved. Hopefully in about a month or two I’ll be posting a lot of pictures of finished products. As much as I have liked my work at the shop, this is gonna be the first project that I’m gonna show off to a large degree because it’s the most I’ve done for a single company and it’ll be the most proud I’ve been.